{"id":1126,"date":"2021-12-12T12:17:19","date_gmt":"2021-12-12T12:17:19","guid":{"rendered":"http:\/\/dezvoltare.uvt.ro\/arte\/?page_id=1126"},"modified":"2023-03-23T12:04:26","modified_gmt":"2023-03-23T12:04:26","slug":"grafica-publicitara-si-de-carte","status":"publish","type":"page","link":"http:\/\/dezvoltare.uvt.ro\/arte\/educatie\/programe-de-masterat\/grafica-publicitara-si-de-carte\/","title":{"rendered":"Grafic\u0103 publicitara si de carte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1126\" class=\"elementor elementor-1126\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5c4f1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c4f1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-965a276\" data-id=\"965a276\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17cba6e elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"17cba6e\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/dezvoltare.uvt.ro\/arte\/\">Acas\u0103<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1808055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1808055\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b187261\" data-id=\"b187261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd63d8 elementor-widget elementor-widget-heading\" data-id=\"6dd63d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grafic\u0103 publicitar\u0103 \u0219i de carte<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbfbf2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4dbfbf2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bcbf98 elementor-section-height-min-height elementor-section-items-top elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"9bcbf98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a5574f\" data-id=\"4a5574f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c764782 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"c764782\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-c764782\" data-accordion-id=\"c764782\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"prezentarea-specializrii\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"2091\" data-tab=\"1\" aria-controls=\"elementor-tab-content-2091\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Prezentarea specializ\u0103rii<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2091\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"prezentarea-specializrii\"><p><p id=\"blue\"><em><strong>Domeniu al graficii aplicate, grafica publicitar\u0103 \u015fi de carte din cadrul ofertei pentru masterat, asigur\u0103 specializarea absolven\u0163ilor cu diplom\u0103 de licen\u0163\u0103 \u00een grafic\u0103 (\u015fi a celor interesa\u0163i de acest domeniu) precum \u015fi racordarea preocup\u0103rilor acestora la aproape tot ceea ce \u00eenseamn\u0103 progresul noilor tehnologii moderne \u00een care tehniciledigitale joac\u0103 un rol tot mai complex \u015fi mai bine definit raportat la activitatea de cercetare \u015fi crea\u0163ie artistic\u0103.<\/strong><\/em><\/p><p><br \/><br \/>Programul masteral vizeaz\u0103 specializarea absolven\u0163ilor cu diplom\u0103 de licen\u0163\u0103, prin aplicarea cuno\u015ftin\u0163elor teoretice \u015fi practice din pregatirea de baz\u0103 la conceperea \u015fi proiectarea produselor publicitare \u015fi de reclam\u0103 (clasic\u0103 sau computerizat\u0103), crearea paginilor web, anima\u0163ia, cartea \u015fi ilustra\u0163ia de carte, fie c\u0103 este vorba de cartea de autor, cartea de artist sau cartea obiect.<br \/><br \/>\u00cen conceperea prototipurilor sunt aplicate \u015fi cuno\u015ftin\u0163ele acumulate \u00een cadrul cursurilor teoretice \u015fi practice de specialitate complementare specializ\u0103rii: dialogul vizual, surse arhetipale ale imaginii, prelucrarea informa\u0163ional\u0103 a imaginii, arta \u015fi noile tehnologii, explor\u0103rile \u00een fotografie, al\u0103turi de cele fundamentale: desen, compozi\u0163ie, culoare, tehnologie, tehnoredactare.<br \/><br \/>Scopul final al acestei preg\u0103tiri se reg\u0103se\u015fte \u00een formarea speciali\u015ftilor capabili s\u0103 cunoasc\u0103 rolul afi\u015fului \u00een campania publicitar\u0103, s\u0103 proiecteze \u015fi s\u0103 execute un prototip de afi\u015f (politic, social, cultural, turistic etc.), pliantul, antetul pentru h\u00e2rtia de coresponden\u0163\u0103, monograma, emblema, sigla - expresie a literei ca semn grafic \u015fi imagine, folosite \u00een general \u00een ample compozi\u0163ii pentru conceperea materialelor de promovare a institu\u0163iilor \u015fi firmelor, un original de ambalaj \u015fi obiect tipografiat, eticheta, coperta de disc vinil sau compact disc, coperta \u015fi supracoperta de carte, ilustra\u0163ia de carte,leg\u0103toria de carte, cartea obiect ca expresie a exprim\u0103rii artistice, tehnoredactarea \u015fi prezentarea artistic\u0103 a unei reviste, a unui ziar, etc.<br \/><br \/>Preg\u0103tirea \u015fi specializarea \u00een domeniul crea\u0163iei artistice din cadrul graficii aplicate, constituie fundamentul de baz\u0103 pentru succesul \u00een asigurarea calit\u0103\u0163ii informa\u0163iei vizuale moderne \u015fi raportarea ei corect\u0103 la demersul constructiv al contemporaneit\u0103\u0163ii.<\/p><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"planuri-de-nvmnt\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"2092\" data-tab=\"2\" aria-controls=\"elementor-tab-content-2092\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Planuri de \u00eenv\u0103\u021b\u0103m\u00e2nt<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2092\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"planuri-de-nvmnt\"><p><ul><li><a href=\"http:\/\/dezvoltare.uvt.ro\/arte\/wp-content\/uploads\/2023\/03\/Grafica-Publicitara-an1.pdf\">Grafica Publicitara an1<\/a><\/li><li><a href=\"http:\/\/dezvoltare.uvt.ro\/arte\/wp-content\/uploads\/2023\/03\/Grafica-Publicitara-an2.pdf\">Grafica Publicitara an2<\/a><\/li><\/ul><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"fiele-disciplinelor\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"2093\" data-tab=\"3\" aria-controls=\"elementor-tab-content-2093\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Fi\u0219ele disciplinelor<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2093\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"fiele-disciplinelor\"><p><p><a href=\"https:\/\/drive.google.com\/drive\/folders\/1reFBkLwB1XBjlQ-W6G51ZYAJ8Vr6x1WN?usp=share_link\" target=\"_blank\" rel=\"noopener\">VEZI FISELE DISCIPLINELOR SEM 2 2022-2023<\/a><\/p><\/p><\/div>\n                <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb2acbb\" data-id=\"fb2acbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c4106c elementor-widget elementor-widget-text-editor\" data-id=\"0c4106c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Domeniul:<\/b> Grafic\u0103<br \/><b><\/b><\/p><p><b>Specializarea:<\/b> Grafic\u0103 publicitar\u0103 \u0219i de carte<br \/><b><\/b><\/p><p><b>Forma de \u00eenv\u0103\u021b\u0103m\u00e2nt:<\/b> Cu frecven\u021b\u0103<br \/><b><\/b><\/p><p><b>Forma de finalizare:<\/b> Diplom\u0103 studii universitare<br \/><b><\/b><\/p><p><b>Titlul acordat:<\/b> Masterat Arte Vizuale<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grafic\u0103 publicitar\u0103 \u0219i de carte Prezentarea specializ\u0103rii Domeniu al graficii aplicate, grafica publicitar\u0103 \u015fi de carte din cadrul ofertei pentru masterat, asigur\u0103 specializarea absolven\u0163ilor cu diplom\u0103 de licen\u0163\u0103 \u00een grafic\u0103 (\u015fi a celor interesa\u0163i de acest domeniu) precum \u015fi racordarea preocup\u0103rilor acestora la aproape tot ceea ce \u00eenseamn\u0103 progresul noilor tehnologii moderne \u00een care tehniciledigitale [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":101,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grafic\u0103 publicitara si de carte - dezvoltare.uvt.ro\/arte<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grafic\u0103 publicitara si de carte - dezvoltare.uvt.ro\/arte\" \/>\n<meta property=\"og:description\" content=\"Grafic\u0103 publicitar\u0103 \u0219i de carte Prezentarea specializ\u0103rii Domeniu al graficii aplicate, grafica publicitar\u0103 \u015fi de carte din cadrul ofertei pentru masterat, asigur\u0103 specializarea absolven\u0163ilor cu diplom\u0103 de licen\u0163\u0103 \u00een grafic\u0103 (\u015fi a celor interesa\u0163i de acest domeniu) precum \u015fi racordarea preocup\u0103rilor acestora la aproape tot ceea ce \u00eenseamn\u0103 progresul noilor tehnologii moderne \u00een care tehniciledigitale [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/dezvoltare.uvt.ro\/arte\/educatie\/programe-de-masterat\/grafica-publicitara-si-de-carte\/\" \/>\n<meta property=\"og:site_name\" content=\"dezvoltare.uvt.ro\/arte\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T12:04:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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